Automotive Business Plan
The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location.Middle and upper class customers to whom QDAR will cater its services are less price sensitive as they value the convenience of quick turnaround (on any model/make of car) and high quality of services.Larger competitors have adopted the "supercenter" store model, a freestanding, "one-stop" shopping automotive warehouse that features state-of-the-art service bays.These "supercenters" carry thousands of stock-keeping units and serve the automotive aftermarket needs of the "do-it-yourself," the "do-it-for-me" (automotive service), tire and "buy-for-resale" customer sectors.QDAR has a focus on meeting the demand of a regular local resident customer base, as well as towed vehicle drop-ins from local and freeway traffic traveling on nearby freeways.QDAR has established relationships with a few major local tow truck companies for referral business of stalled vehicles requiring a tow to an auto repair facility.This type of system creates a service history for each vehicle, provides customers with a comprehensive sales document, and enables the service center to maintain a service customer database.Expert Hub’s award-winning team of Staff Writers deliver unique, insightful and curated content from successful business leaders, authors and subject matter experts.
The majority of auto shops usually offer either repair services or parts inventory.QDAR faces over 400 auto repair and auto parts competitors in the local area.Only a quarter of these competitors offer both auto repair services and auto parts inventories. The remainder are small privately-owned establishments. QDAR will compete well by focusing on convenience and offering a high level of customer service.This will include bumper-to-bumper service on cars and light trucks, i.e.brakes, computer diagnosis, suspension, exhaust and electrical.Between having a high level of commuting traffic, and an equally high level of tourism traffic on local highways, there is a constant significant demand for auto repair services and auto parts.Convenience is a must for most middle and upper class consumers and travelers.Many competitors have adopted point-of-sale systems in their stores, which gathers sales and gross profit data by a stock-keeping unit from each store on a daily basis.This information is then used to help formulate pricing, marketing and merchandising strategies.Most individuals in this market segment are willing to pay an extra premium within the pricing of auto repair services to avoid the common inconveniences of having a vehicle tied up in a repair shop.Emergency towing local and freeway traffic Emergency towing of local and freeway traffic comprises approximately 20% of revenues.