Budweiser Girls Marketing Thesis Social Work Courses Sydney
How does Budweiser keep customers coming back for more?Let’s glance through their recent marketing strategies and campaigns.By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.
In the initial spot, called ‘‘Whassup True,’’ four male friends, speaking over the phone, greeted one another with the slang phrase ‘‘Whassup?! Having a Bud’’— elicited the response ‘‘True, true,’’ before the conversation escalated into a chorus of ‘‘Whassups?!
Millennials took to social media to mock the name-change.
Instagram and Facebook were filled with hundreds of memes and jokes, while Twitter was filled with thousands of mentions and tags.
Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.
The spot is in essence a public service announcement for President Obama’s message of change.