Cafe Business Plan Pdf
These opportunities include, but are not limited to, a growing population of daily Internet users, and the growing social bonds fostered by the new Internet communities.
Threats that Java Net should be aware of include, the rapidly falling cost of Internet access, and emerging local competitors.
Some charge a monthly fee, while others charge an hourly fee.
In addition, some providers use a strategy with a combination of both pricing schemes.
Java Net will implement a pull strategy in order to build consumer awareness and demand.
The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Java Net must address.First, we considered the cost to use other Internet servers, whether it is a local networking firm or a provider such as America Online.Internet access providers use different pricing schemes.These strengths include: a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market need.Strengths are valuable, but it is also important to realize the weaknesses Java Net must address.Java Net bases its prices for coffee and specialty drinks on the "retail profit analysis" provided by our supplier, Allann Brothers Coffee Co., Inc.Allann Brothers has been in the coffee business for 22 years and has developed a solid pricing strategy.Accompanying the ad will be a coupon for a free hour of Internet travel.Furthermore, Java Net will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by Java Net.The third strategy focuses on building a social environment for Java Net customers.A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet.