Customer Satisfaction Research Paper
For that reason statistical confidence, accuracy and representativeness easily lack quantitative significance and lead to unreliable quantitative trend analyses.
A lack of customer satisfaction modelling and the nonexistence of a well-defined questionnaire could have a negative effect on the development of sustainable and recurring business.
Research has demonstrated that even a difference between a totally satisfied customer and a somewhat satisfied customer could lead to an increased revenue contribution of a factor 2.6.
Equally well, dissatisfied customers are more likely to tell another ten people of their unfortunate experience.Read more » Revelation, the leading provider of immersive qualitative web and mobile apps, is proud to announce our public-facing Word Tree tool.Revelation Word Tree allows you to get oriented with data, discover patterns, and find killer quotes. - an online market research boutique that provides a true community experience - announces that it has chosen to implement Imperium’s Relevant ID, in continued efforts to protect the validity and security of its data.Ultimately it will lead to more loyal customers and more profitable business.My literature study has delivered an extensive source of customer satisfaction knowledge.Nevertheless they have some obvious distinctions in model's structure and variable's selection so that their results cannot be compared with each other.Therefore, adoption of a model needs to be guided by a set of objective selection criteria, so called user requirement specifications.For that reason organisations could definitively take advantage of a proven systematic customer satisfaction process.The challenge for organisations is to implement and secure a standardized customer satisfaction process across their class of markets and geographic markets (countries).Customer satisfaction is addressed as a strategic business development tool.Customer satisfaction does have a positive effect on an organization's profitability, satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth.