Dissertation Topic On Marketing Guitar Research Paper
A quantitative study amongst European consumers of ‘green’ products.2.3.8 Is it possible to enhance brand-building by training customer-facing staff?How do UK women consumers view wine brands readily available in the UK high street?
2.2.2 Aspirational purchases: the added value of luxury brands.2.2.4 The speed of convergence and globalization: to what extent are consumer behaviours becoming more alike around the world? 2.2.5 What are the best theoretical tools for coping with rapid change in consumer preferences in the global marketplace? 2.2.6 How can global marketing campaigns best address culturally-specific ethical differences between nations?A qualitative study amongst marketing managers involved in promoting alcohol and cigarette products.2.2.7 The impact of body language and gestures on global communication: to what extent can misunderstandings arise, and how does this impact on sales?A quantitative study amongst sales people entering new global territories.2.4.4 Can theories of semiotics be used to explore the meanings that products have for consumers?A literature review examining the use of theories by de Saussure, Pierce and others.2.2.8 Can a managerial cognition perspective offer a good approach to global marketing? 2.3.1 The irritation factor: can ‘annoying’ television advertisements be more successful in securing consumer recall of products than ‘pleasing’ ones? 2.3.2 The resistant consumer: what is the best way to advertise and promote products to people who hold anti-capitalist views?An action research study amongst radical activists.2.2.3 Is political activity associated with rejection of global brands?A quantitative study of young European consumers’ attitudes to products from the USA.