Example Of A Mission Statement For A Business Plan
The Local First Chicago mission statement has some elements in common with other BALLE organizations, but it is also unique.( The idea here is that Starbucks is not just about coffee; it is about relationships and community and comfort.
Yet most mission statements are so lofty and vague that they are frequently interchangeable and often completely useless.
Mc Donald’s has eliminated their mission statement and replaced it with a much better “ambition statement” which starts with “” An organization without a mission is like a plane without a flight plan. But even if you don’t necessarily need a beautiful statement of your mission right away, you need a clear sense of purpose.
And if your management, employees, partners, customers or clients seem confused about what you do, then this might be a good time to sit down and work on your mission, and mission statement.
Spell out your goals; specify results and activities that can be easily tracked.
Goals may include increasing monthly sales or profits to some specific number or by a specific percentage; decreasing costs or operating expenses to a specific number or percent; or finding a specific amount of new funding. You can set objectives for performance, customer satisfaction, and other key elements of success, as long as you define how they will be measured.