Fight Club Consumerism Thesis
By "losing all hope" the narrator finds freedom and a release from the pressure and insanity of his job where he makes calculations about auto recalls depending on how much it will cost and how many people will die.
Once the narrator meets Tyler Durden, he sees a way past all the trappings of this consumer-driven lifestyle and eventually begins to work with Tyler to plot to bring down the whole system.
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In addition, a number of groups are gradually being encouraged to aggravate the situation, calling for laws in their favour which, more than anything else, harm society even more.
This may be because society is liquid, as Zygmunt Bauman explains in his books on problem solving: "If there is no good solution to a dilemma, if none of the sensible and effective attitudes bring us closer to the solution, people tend to behave irrationally, making the problem more complex and making it less plausible.
Through the narrator's and Tyler's actions and their conversations, the novel points out some of the emptiness of both capitalism and consumerism.
Both complement each other but only in a temporary, unsatisfying way.
People being thus judged in a vulgar and meaningless way, making them feel bad or discredited, end up believing what others say to them, creating a kind of depression that makes them impose a limit or barrier that does not really exist, and will never exist; problems like this define today's society, that if you are such a person's family you have to be like that, judging without being or ton. An object that is material will sooner or later lose its fictitious "value" given by the biased society.The rush they both find in "fight club" has to do with real life, with something that isn't driven by the need to consume or controlled by the media or a profit motive.It is a real sense of being alive and fighting for your life, a place where all these men find an identity that they cannot find in their empty lives.Limitations don't exist, you can be whatever you want, just work for it. No matter how much you take care of it or try to keep it, little by little it will be consumed.Like feelings, sometimes they last a lifetime, but the physical body will give way in the end, leaving only a corpse; even your great invention over the years will be obsolete and outgrown by new technologies and perhaps some people will consider it rubbish; you do not have to cling to the material, in the end it will be worth nothing.More and more people are not worried about having a serious relationship and what they prefer is to have sex without reason, just because they can and can't be denied; making all this a fleeting thing.Although there is an age to conceive of such an act, few people today respect it.This refers to the Teseo's Paradox, in which it is asked that if an object were to be replaced all its pieces, it would remain the same.The philosopher Heraclito also made a more metaphysical reference to this: "No man can cross the same river twice, because neither man nor water will be the same".The idea that owning more things leads to fulfillment is decried throughout the novel.As seen in the beginning, the narrator has apparent issues and many of them are focused on his monotonous, traditional job. Then you're trapped in your lovely nest, and the things you used to own, now they own you." The other point comes after the narrator started participating in Fight Club.