Market Strategies Business Plan

You need to make sure that you keep existing customers happy.

A SWOT analysis combines the external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats.

Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in.

They should also be linked to your overall business strategy.

For example, suppose your business objectives include increasing sales by 10 per cent over the next year.

Your marketing objectives might include targeting a promising new market segment to help achieve this growth.

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