Marketing And Sales Essay
In Ad Words, you can use ad customizers to display a countdown on a seasonal offer or limited-time sale: However you choose to do it, creating a sense of urgency is a great way to increase online sales.Oftentimes, one of the most powerful factors in a consumer’s decision not to buy something is risk aversion – the desire to avoid a potential loss.Most times, this perceived risk is a financial one. What if they don’t work, or the customer doesn’t like them?Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.It’s important to be honest and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products.
For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.
Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who are looking to buy a new pair of Ray-Ban’s two additional places to click.
This approach not only makes you look foolish, it also damages your brand’s credibility. This saves the potential customer a step and makes it easier and faster to find exactly what they want (so they go to your site instead of a competitor’s).
If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site.
If you have an impressive list of satisfied clients, make sure your prospects know about it.