Marketing Strategy Assignment Online Newspaper Research
In large corporations the principal marketing functions precede the manufacture of a product.
They involve market research and product development, design, and testing.
There are in this case the next step is to assess the attractiveness.
The best-known portfolio-planning method was developed by the Boston Consulting Group, a leading management consulting firm.
By analyzing the current business portfolio management put their strong resources into their more profitable business and phase down or drops its weaker business.But don’t now how they are applied in the real lives. how they are applied in the real lives we were given this project.For completing this project we needed information and to extract information we had to choose a mobile phone service company.These objectives must match with the mission statement.The objectives must be- Analyzing the current business portfolio The major activity in strategic planning is business portfolio analysis.Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing.In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory.The marketing strategy for this is to hold the market share to maintain the profit margin in the competitive market.Cash cow: cash cow is low-growth, high-share businesses or products.In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used, and supervising the profitable flow of goods from the factory or warehouse.Marketing Concept The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than the competitors do.