Racism In Advertising Essay Essay Questions The Crucible

This is a product that will bring you a level of clean beyond anything you’re used to!

“Good” skin speaks not only to clear skin but to skin that is fair and lovely (literally the name of a “fairness” cream and the reactive Unfair and Lovely social media campaign in which South Asian women celebrated the beauty of their dark skin).This state-sponsored policy was a solution to the “Negro problem,” or the large Black/African-descendant populations in many Latin American states resulting from the trans-Atlantic slave trade.Biologically, the whitening process was enacted through darker-skinned people marrying lighter-skinned people to produce lighter-skinned offspring, and the importance of whitening was messaged through social discourses and government policy.The concept of skin purity has been fraught and painful for a long time because of its roots in white supremacy.Blanqueamiento (or branqueamento in Portuguese), which means “whitening,” was the name of both official and unofficial policy in a number of Latin American countries, including Brazil and Cuba, in the late 19th and early 20th centuries.In this present beauty moment, the South Korean industry is heralded as the future of cosmetics.Where youthful dewy skin is, in many spaces, the foundation of a casual daytime look, the affordable and hydration-heavy (and often extensive) K-beauty routines have become fast favorites.You can also see what we’re up to by signing up here.Recently, while I was scrolling through Instagram, I stumbled upon one of Neutrogena’s recent advertisements for a deep cleanser.In fact, the German skin care brand Nivea, which has come under fire for its own racist advertising and whose executive board cooperated with the Nazi regime during World War II, derives its brand name from the Latin word niveus meaning “snow white.” Whether snow whiteness alludes to the color of the creams or the color of the brand’s ideal consumer is more ambiguous, though the “white is purity” language within a yanked 2017 advertisement (with yet another apology for accidental racism) crystallized the potential meaning.The language of the Neutrogena advertisement becomes particularly alarming in a historical context in which “cleanse” and “purify” connote mass murder, involuntary sterilization, and colonial politics where human worth is assessed based on color and ethnic identity.

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