Role Of Media In Development Essay Martin Luther King Dissertation

News may appear as a sometimes chaotic flow of information and debate but it is also underpinned by key assumptions about social relationships and how they are to be understood.

We then analyse the news texts to establish which of these appear and how they do so in the flow of news programming and press coverage.For example, in our work on disability we showed the relationship between negative media coverage of people on disability benefit and a hardening of attitudes towards them.Further, we found that the media also severely limit the information with which audiences understand these issues and that alternative solutions to political problems are effectively removed from public debate.Finally, we examine the way in which audience beliefs and understandings relate to changes in commitments to alter individual behaviours in their intersection with structural support – and the impact of such changes for wider social change.The advent of digital media has shown that the world is made up of a mass of circulating, disjointed, and often contradictory information.1(1), doi:10.5964/jspp.v1i1.96 Received: 2013-06-24. In those cases in which audiences do not possess direct knowledge or experience of what is happening, they become particularly reliant upon the media to inform them.That is not to say that the media simply tell us what to think – people do not absorb media messages uncritically (Philo, 2008; Philo, Miller, & Happer, in press).These often relate to different political positions and can be seen as ideological if they relate to the legitimation of ways of understanding that are connected to social interests.In this way, ideology (meaning an interest-linked perspective) and the struggle for legitimacy by groups go hand in hand.But they are key to the setting of agendas and focusing public interest on particular subjects, which operates to limit the range of arguments and perspectives that inform public debate.Drawing on a multi-dimensional model of the communications process, this article examines the role of the media in the construction of public belief and attitudes and its relationship to social change.

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