The Culture Of Consumption Critical Essays In American History

More and more scholars are turning to cultural history in order to make sense of the American past.This volume brings together nine original essays by some leading practitioners in the field.

Chapel Hill: University of North Carolina Press, 1998. Taken together, the essays shed new light on the power of culture in the lives of Americans past and present. (Eds.) (1983) The culture of consumption :critical essays in American history, 1880-1980 New York : Pantheon Books, MLA Citation Fox, Richard Wightman, Lears, T. | Élite (Sciences sociales) - États-Unis - Histoire. Lynd and the analysis of consumer culture / Richard Wightman Fox -- Politics as consumption: managing the modern American election / Robert Westbrook -- Selling the moon: the U. The essays aim to exhibit the promise of a cultural approach to understanding the range of American experiences from the seventeenth century to the present.Expanding on the editors' pathbreaking The Culture of Consumption, the contributors to this volume argue for a cultural history that attends closely to language and textuality without losing sight of broad configurations of power that social and political history at its best has always stressed. An All-Consuming Century: Why Commercialism Won Out in Modern America. The two most interesting essays are ' selection on the rise of the "therapeutic ethos" that emerged in the early 20th century and seemed to offer the solution to all of life's problems via consumption and Christopher P. Advertising, Politics and American Culture: From Salesmanship to Therapy. Chapel Hill: University of North Carolina Press, 2012. Pavilions of Plenty: Exhibiting American Culture Abroad in the 1950s. When Advertising Tried Harder: The Sixties, The Golden Age of American Advertising. The authors try to explain the effects of the rise of advertising and consumerism on other aspects of society, for example literature, political campaigns, and science. Creating Consumers: Home Economists in the Twentieth Century. "The Language of Emotion in Televised Political Advertising: Presidential Spots, 1960-1996." Ph D dissertation, University of Oklahoma, 2000. Chapel Hill: University of North Carolina Press, 1991. "The More We Know, the More We See: Context and Culture in 1920s Print Advertising." Ph. The authors here freshly examine crucial topics in both private and public life.Taken together, the essays shed new light on the power of culture in the lives of Americans past and present. Sherwood Anderson / Jackson Lears -- Unlimn'd they disappear / Christopher P.

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