The Mcdonaldization Thesis
Mc Donald's and other fast-food restaurants offer an alternative to labor-intensive, home-cooked meals that have been attractive to busy families since the 1950s.Two of their most appealing qualities are convenience and affordability.The appeal of low prices is obvious in their Dollar Menu.Third, speed is also considered extremely important and sometimes comes at the cost of quality.) reprises the key theories of Ritzer, which have provided an explication of capitalism at the end of the twentieth century, and adapts them to the present (twenty-first) century, and, more specifically, to religion.Chapter also undertakes a study of how new technologies, specifically in the form of apps, are ‘incrusted’ on the self almost permanently and help us in our religious and productive lives.
The popularity of the restaurant itself is a perfect example of rationalization because traditional, home-cooked family meals have been replaced with meals of practicality and convenience.Plus, get practice tests, quizzes, and personalized coaching to help you succeed.Try it risk-free George Ritzer authored 'The Mc Donaldization of Society' in 1993, and it remains one of the bestselling sociology books of all time.The chapter introduces and discusses the new concept of the ‘i-zation’ of society, as an extension of Ritzer’s Mc Donaldization thesis.As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more.' George Ritzer basically did the same thing with the fast food restaurant Mc Donald's in his best-selling book, The Mc Donaldization of Society.He defines Mc Donaldization as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society.Continued rationalization has led to sectors beyond the fast food industry becoming increasingly uniform and automated.Ritzer identifies four main principles of Mc Donaldization: predictability, calculability, efficiency, and control.These are all characteristics of Mc Donald's and other fast-food restaurants. Customers of Mc Donald's can predict the food menu: you'll find the same Big Mac in California as you would in New York.However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. The building, the decorations, and the uniforms are also usually the same.