Useless Words In Essays
Power words are a shortcut to sparking that emotion.And in this post, you’ll learn how to use them like a kung fu master.If you’re creating a marketing piece, you can use power words to increase conversions.Even in your personal life, using power words can make you seem strong or powerful.
If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.
Specifically: Power words are persuasive, emotional words that trigger a positive or negative response. Each underlined word makes the audience feel something.
They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Emails, resumes, blog posts, sales copy, and proposals are all designed to influence the reader in some way.
Want to bring your ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?
Then you need to infuse your content with power words. Just for a moment, stop reading this post, turn on the television, and go to a major news channel.